The Erosion of Content Moderation: How Tech Companies Are Reshaping Political Discourse
March 12, 2025 | Can Democracy and a Free Press Survive Billionaire Ownership of Major Media?
In a recent America at a Crossroads discussion, journalist and political commentator Jennifer Rubin shared her insights on the shifting media landscape and its implications for democracy. As a longtime columnist for The Washington Post and now co-founder of The Contrarian, Rubin has witnessed firsthand the challenges facing traditional journalism. In the conversation, she explored the growing influence of billionaire-owned media, the decline of editorial independence, and the rise of independent journalism as a force for accountability in today’s political climate.
The Crisis in Legacy Media
The traditional pillars of journalism—major newspapers and television networks—once stood as unwavering watchdogs of democracy. However, as Rubin noted, these institutions are increasingly under the control of corporate and billionaire interests, raising concerns about their editorial integrity. She pointed to her departure from The Washington Post, citing owner Jeff Bezos’ interference in the paper’s editorial decisions, including the controversial decision to block an endorsement of Vice President Kamala Harris.
According to Rubin, the decline in trust toward mainstream media is not solely due to misinformation or political polarization—it also stems from a failure within the industry itself. Many legacy outlets continue to operate under an outdated assumption that both major political parties are equally committed to democratic principles. This reluctance to acknowledge the rising authoritarian tendencies within the Republican Party, she argues, has created a false equivalency that misleads the public rather than informs them.
The Rise of Independent Journalism
In response to these growing concerns, many journalists are turning to independent platforms like Substack, where they can engage directly with readers without corporate influence. Rubin, along with former Ambassador Norm Eisen, co-founded The Contrarian to provide in-depth political analysis free from external pressure.
One of the greatest strengths of independent journalism, Rubin explained, is its ability to foster direct engagement between writers and their audiences. Unlike traditional newspapers, which rely on ad revenue and corporate sponsorships, independent outlets survive through reader subscriptions and donations. This model not only ensures financial sustainability but also allows journalists to maintain editorial independence.
She also highlighted the growing trend of nonprofit journalism, citing organizations like ProPublica and NPR as examples of how media can thrive without being beholden to wealthy owners. These outlets have successfully filled gaps in investigative reporting, often collaborating with local news organizations to support in-depth journalism on critical issues.
Journalism’s Role in Defending Democracy
Rubin emphasized that journalism is more than just a source of information—it is a fundamental pillar of democracy. Without a free and independent press, those in power operate without accountability, and the public is left uninformed about decisions that impact their lives. She warned that the increasing consolidation of media under corporate interests could weaken the ability of news organizations to serve as effective checks on government overreach.
In today’s political climate, where democracy itself is at stake, Rubin urged readers to take an active role in supporting quality journalism. Whether through paid subscriptions, nonprofit donations, or sharing credible news sources, individuals have the power to sustain a free press.
The Path Forward for Journalism
As traditional media struggles to adapt, the future of journalism may lie in a more decentralized model—one where independent journalists, nonprofit organizations, and digital platforms work together to provide comprehensive, fact-based reporting. Rubin remains optimistic that as long as the public remains engaged, the press can continue to serve its essential role in democracy.
At a time when misinformation spreads rapidly and corporate interests influence editorial decisions, the need for independent, unfiltered journalism has never been greater. As Rubin concluded in her discussion, “Democracy is a participatory sport,” and an informed citizenry is the key to preserving it.
By supporting independent and nonprofit journalism, readers can help ensure that the next chapter of media is one that prioritizes truth, integrity, and the public interest over profit and political expediency.
About America at a Crossroads
Since April 2020, America at a Crossroads has produced weekly virtual programs on topics related to the preservation of our democracy, voting rights, freedom of the press, and a wide array of civil rights, including abortion rights, free speech, and free press. America at a Crossroads is a project of Jews United for Democracy & Justice.